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Adwords editor enhanced sitelinks11/28/2023 According to Jefferies Equity Research, Skai is the top PLA provider at 10 percent of total PLAs deployed, twice the number of the second-highest company. According to the Skai 2012 Global Online Retail Holiday Shopping Report, PLAs continue to provide outstanding returns, generating nearly 1.5x the click-through rate (CTR) of regular text ads and converting 23 percent better, resulting in a 31 percent higher return on ad spend (ROAS). Skai Enterprise now features increased support for Google Product Listing Ads (PLAs), with enhanced reporting capabilities and Google Merchant Center integration. Skai’s latest product releases further empower advertisers and agencies with capabilities for Infinite Optimization TM across multiple digital marketing channels and platforms. San Francisco (March 7, 2013) – Kenshoo ( the global leader in premium digital marketing technology, today announced updated functionality for Skai Enterprise and Skai Editor, including enhanced support for Google AdWords, Google Product Listings Ads, as well as the Yahoo! Bing Network. New product releases expand capabilities for multiple Google, Yahoo!, and Bing ad formats, delivering unmatched cross-platform editing and cross-channel optimization
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